Phew. We’ve had a few intense weeks. So it is about time to share some photos from the Hem & Villa fair last weekend. So hold on to your hats – here we go!
Our exhibition this year, was made out of two parts. One of them was the Popup Store Concept, bringing a bunch of different products to the fair, from posters and cushion covers to trays and scented candles.
Lots of posters! We also had the company of the DIY Luciatåg (below). A little bit early, since this is a December-tradition, but still very popular.
The second part of our exhibition highlighted our designers and the work they do. There is so much talent, skill and dedication involved and we wanted to put the designer center stage.
We were showing a number of photos from our designers workshops and with our designers in action, and we even got to borrow a few of their equipment for the visitors to see.
And – best of all – we had a couple of them with us during the weekend! We had one designer each day, sitting in the exhibition working on their products in different ways! This was so much fun, and the visitors really enjoyed getting to see the work behind the products – and they were amazed at the skill of our designers…
The first one out was Anna Siivonen, working on her silver clay jewellery. They’re so delicate and detailed, I am so impressed with her! Below is the Basset ring in the making.
The next day, we had the lovely Nadja Wedin with us, working on new colourful patterns. It is so amazing to see her in action, creating her wonderful patterns all by hand.
There were always a lot of people stopping by to see her work, just as amazed as I am by the beautiful and detailed patterns.
On the third day, we had Tyr from this is just to say with us. Yet again, it is almost hard to grasp that her work is done all by hand. Working with lino-printing, she carved a brand new pattern during the day (which is not ready for sale just yet). In our Instagram-account, we did a short video of her carving.
For our final day, we had the lovely Tovelisa with us. She was working on a new and kind of secret project, but it looked very promising, I can tell you that…
Thanks all four of you for sharing your work behind the scenes with us!
Finally, three of our designers were featured in one of the trend exhibitions. Postcards from jollygoodfellow, Dan Isaac Wallin and Yrva were on the wall in the Forest 2.0 exhibition!
So, you can see we had a great Hem & Villa fair! Thanks to all of you who came to visit us!