Presenting: Julia Groth

18 September, 2014


Say hello to Julia Groth! She loves colour and most of her products here are actually hand printed as the awesome poster Smörblomma. We are thrilled to have her with us and we hope that you will love her products as much as we do.



Tell us about your background!
I have always enjoyed observing my surroundings and I get genuinely happy when I see a beautiful door, an interesting lamp or a colourful wall. It has always interested me to find that aspect that makes the difference between ugly and beautiful, between exciting and boring.

Some time ago I was studying to become an architect but I found that my creativity was floating away from buildings and drifting more towards images, details and surfaces. I moved on to study printmaking, and freed from the limitations of concrete and walls suddenly anything was possible. Mixing techniques and colours, I started making patterns and prints, experimenting with different expressions. Expect to see various pattern covered products in the future, until then you will have to do with my hand printed posters!

Where do you find your inspiration?
I find inspiration through observation and imagination. Often my images are caught in a moment, frozen in a repeated movement or things taken out of their normal context.

Do you have any dream projects?
I dream of designing colourful and exciting wallpapers with intense patterns.

Welcome Julia Groth! Find all of her products at Nordic Design Collective

Presenting: Formbruket

16 September, 2014


Sara Rudenstam is the person behind the brand Formbruket. She designs furniture and home decor made in high quality. Right now you can buy her cool trays and coasters in a modern and trendy design at our site and in our popup store at Nacka Forum.



Tell us about your background!
Formbruket was started in 2012 along with two fellow students during the years in school, we all had a longing to create and see our visual ideas turn into something concrete. Today, I run the brand on my own with the same momentum. I have an eduction in Graphic Design and Product development towards furniture design, it’s for furniture that my heart beats the most! My products are characterized by a combination of simple shapes, Swedish materials, mainly wood and local manufacturing. I can thank my mother that I’m working with design, she is a creative soul that worked in an office but at home she created amazing products in textile. In my childhood I often ran around in large orchards and in the nature, places that I today get my inspiration from.

Where do you find your inspiration?
The nature and land, in magazines and film, social media and among friends, in materials and textures, everywhere.

Do you have any dream projects?
I have so many dream projects! First of all I want to create products with high quality, in beautiful materials that can be found in many peoples home. I want to create products that tells more than the eye can see.

Welcome Formbruket! Find all of her products at Nordic Design Collective

Tuesday pick: Deluxe by Langaeble Stockholm


Maria from Langaeble Stockholm designs bold and awesome jewelry in brass and silver with rubber coated wooden pearls. These are her earrings Deluxe in brass! They are grand and dangles beautiful. They are even so gorgeous that I had to buy a pair myself! Come by our store in Nacka Forum and try them out! We still have a couple of earrings left…


Trends for this fall according to Stefan Nilsson

14 September, 2014


When we opened our store, we asked Stefan Nilsson (also known as Trend-Stefan) to pick a few of his favourite products.

- The trends for this fall are shades of blue and green, in combination with graphic patterns in black and white. 


The products are: Världsmästarcykeln by jollygoodfellow, Bon bracelet by W+M, Marble tray and Piller vase by Karin Elvy, Animal masks by Ejvor, Consilium vase by Eva Levin, A walk in the woods poster by Lina Johansson and Peacock cushion cover by Kajsa Rolfsson.



If you want to keep up to date with the latest news, follow Stefan at (in Swedish).

In the press: podcasts, Härligt Hemma, Metro, Leva & Bo and more

13 September, 2014


With the busy last couple of weeks, we didn’t find the time to update you on our latest press features. So let’s do a round up of our latest features. This weekend, we are listed as one of the best online stores by magazine Leva & Bo. I am really happy about this, and a little bit proud since they chose to feature one of the images we shot for our magazine.


Last weeken, Härligt hemma featured the new poster “Motvalls” by Lina Johansson.


In the latest issue of Family Living, we found both the Consilium vases by Eva Levin  and the poster “Breeze” by Anna Grundberg.


In Metro Bostad, the posters “Fröken Fräken” by My Little Treasure and “The Elephant” by Wallmark Formstudio was featured.

Our designers has also been featured in a number of blogs. Wallmark Formstudio and Lina Johansson was featured in the Formex-reporting by excellent blog, and one of the bloggers over at Plaza Magazine featured both SB Studio and the Consilium vases by Eva Levin in his Formex-report.

Another excellent blog is Young Swedish Design, who featured The Ultimate Shopping Map and Evelina Waldemarsson, and Roomservice featured the brand new collection of Erika Tubbin.

Finally, myself was featured in another podcast about entrepreneurship (in English). Check out Startup Cabin, if you want to listen…

Karolina Konst is showing her art in Gothenburg


Are you fond of Karolina Konst’s posters? Now you can see her beautiful and colorful art in the exhibition “Where dreams become reality” at restaurant Incontro in Gothia Towers, Gothenburg. The exhibition shows until September 28th. If you visit the restuarant don’t miss out on the grand window painting towards the patio, thats also one of Karolina’s work of art.

Friday favourite: a lovely new necklace!

12 September, 2014

I’m telling you – this week has been one of the most intense in quite a while, with the store opening and all… And one of the best thing about this is that we get to see so many of the products live!

pochaiThis necklace, from JohannaN, is one of my new favorites. It is called Pochai, which means “boy” in Thai, and I just love the balloon! Perfect for a Friday – right?


Presenting: Matilda Svensson

11 September, 2014


This is Matilda Svensson, one of our most recent designers. She has an artistic background and loves to create patterns from with nature as an inspiration as the posters Windfall, Lilac and wonderful autumn inspired Be wild. We are so happy to have her with us!



Tell us about your background!
Color and design has always been a big part of my life. Already as a five year old I made my first magazine and in the third grade, I started to write and illustrate my first storybook. Six months later there were twelve books, all carefully illustrated with small stories about everything from desert mice to Indians. Storybook 1-12 was my first big project.

I was educated at University of Linnaeus at the Fine Arts and Design program with focus on sustainable development. It was clear for me to specialize in graphic design with a focus on illustrations and patterns. Today I work as a freelance designer with a Malmo as a base.

Where do you find your inspiration?
I grew up on a small farm in the country side. Therefor animals and nature has always been a great inspiration. Inherited treasurs, flea market finds and trips also stimulates my creativity.

Do you have any dream projects?
Oh, there are so many! Drawing a wallpaper is high on the wish list but also to illustrate a children’s book “for real”.

I had an exhibition during the Osterlen konstrunda last spring which gave me an urge for exhibiting my work again.

Welcome Matilda Svensson! Find all of her products at Nordic Design Collective

Our Popup Store is open!

10 September, 2014

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At 10 AM this morning, we opened the doors to our Popup Store! And we are so proud, happy and thrilled about it. Even though we’ve just been open for a few hours, we’ve already gotten so much great feedback from the customers.

So – please come by and visit us! The store is located in Nacka Forum, just a few minutes away from Slussen/Stockholm. Our opening hours are:

Mon-Fri: 10-20
Sat: 10-18
Sun: 11-18


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Presenting: Evelina Waldemarsson

9 September, 2014


We are happy to introduce Evelina Waldemarsson to you! She’s a graphic designer and one of our most recent addition to Nordic Design Collective. She creates products for everyday life such as cushion covers, trays, cards and posters. Her patterns are absolutely beautiful work and really well together!



Tell us about your background!
I grew up in a small town in Västergötland, constantly drawing and painting. So, it was no surprise that I chose to study art, graphic production and design. Nowadays I live in Stockholm. A city I first moved to in order to study Graphic Design at Berghs School of Communication. It’s a two-year long full-time education with focus on visual communication and graphic design in both traditional and new media. As a Graphic Designer and Illustrator I have more than 10 years of experience in helping large and small brands looking their absolute best. I also run my own pattern studio, creating patterns from everyday objects.

Where do you find your inspiration?
My patterns started as a kind of travel diary. I sketched a pattern a day in long trips around the world. I find my inspiration in things I experience, places I visit and people I meet. Therefore, each pattern carry its own unique story.

Do you have any dream projects?
I would love to produce wallpaper and textile for furniture. I would also love to illustrate books for children.

Welcome Evelina Waldemarsson! Find all of her products at Nordic Design Collective