We are happy to welcome Sabina Wroblewski Gustrin to our crowd at Nordic Design Collective. With a mix of scandinavian style and Polish traditional patterns, she has created a beautiful collection of products. Read her story below!
THREE QUESTIONS – SABINA WROBLEWSKI GUSTRIN
Tell us about your background!
I was brought up on Lidingö, an island in the inner archipelago of Stockholm, and I am trained as a graphic designer and illustrator at Konstfack (University College of Arts, Crafts and Design, MFA, Masters degree), where I’ve also been guest teaching in graphical design.
Alongside my studies at Konstfack I studied art and photography at the Academy of Arts in Gdansk in Poland. I’ve always been drawing and loved having several different projects at the same time.
After my studies, I started working as an Art Director in several international web- and advertising agencies. I really liked it there and developed professionally both as an creative but also in the operative. After 10 years as an Art Director I started to long for the more “hands on” design and illustration again. I decided to start my own business and combine doing fun customer projects with my own design projects. My great interest and passion for pattern design and paper got me to develop my own collection of paper- and interior design products that was launched at Formex in January 2015.
What inspires you to create?
It might sound a bit abstract, but my strongest inspiration comes from myself. I have so many pictures within me that I have a strong need to visualize on paper or digital.
I’m also always coming back to crafts like embroidery, paper art, book binding and letter press for inspiration. To get inspiration for new projects I sometimes need to look away from my own creativity and like to look at the work of artists like Louise Bourgeois, Viola Gråsten, Frida Kahlo, Karin Mamma Andersson, William Morris and Stig Lindberg. Travel, litterature, going to the book store, museums, auction houses, and galleries are where I turn to when I need to find new inspiration for my new creative projects.
Do you have a dream project?
I’ve been drawing, collecting stationary, notebooks and erasers since I was about 7 years old, and I’ve always dreamed about creating my own paper products. So in that sense you could say that “I’m living my dream”. But if I get to dream on… It would be great to develop my collections to see them grow, develop new design brands, design wall paper, illustrate childrens books and exhibit at the National Stationery Show in New York!