Presenting: Pargo Jewellery
Combining her background from Iran with her training in Scandinavia is the perfect foundation for creating an exciting new brand of jewellery. The Mouj collection, inspired by the waves of the sea, is the perfect example. Read more about her inspiring story below.
5 questions for Pargo Jewelry
Tell us about your background!
I am an Industrial Designer, born and raised in Iran. After finishing my Bachelor studies I started working as an Exhibition designer and Graphic designer in Tehran. In 2009, I moved to Sweden and continued my education in Industrial Design at Umea institute of Design and Konstfack. Afterwards I did some product design internships first in Sweden and later at Grohe, in Germany. Finally, I came back to Stockholm in 2014 to start my own company.
What’s the story behind your brand?
I apply my background in Product Design to create limited edition jewelry collections that are modern, minimalistic and conceptual. My designs aim to combine the simplicity of Scandinavian design with some touches of my Persian roots. I love the idea of creating something unique that is worn and valued by people, something that can inspire or make them feel special.
What inspires you to create?
I have a great love for nature. I mostly like to re-create something that has got my attention; either a story, a natural form, a scene, or a feeling, and try to embed it into a piece of jewelry. I love to work with my hands, to experiment with forms, colors and materials, to go through a design process, explore the possibilities and develop the ideas into wearable jewelry pieces. And for me this process is also inspiring itself.
What made you decide to start your own company, and what do you like most about it?
It has always been my dream to have my own brand and give shape to my inspirations. So when I had the opportunity and the timing felt right, I just followed my instincts and started. Freedom is probably the thing I like the most about it. Moreover, I enjoy the multi-tasking and the chance of expanding my skills and experiences in many different fields.
What are your plans and dreams for the future?
I want to expand my brand into other countries and especially in Iran. Also I want to start working with more types of products, in the field of fashion accessories and home decorations.